Sports, Culture & Event Management PT
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Business Events (E)

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

The students understand the important role of business events, such as congresses, conferences, seminars and trade fairs for the local/regional and national economy. They develop an understanding of the influence of external factors and different actors on the industry and learn to look at business events from different perspectives. The students are also familiar with the importance of corporate hospitality and current industry trends.
The students develop their cognitive skills to understand concepts and relate them to practice, such as gathering relevant information, identifying problems and finding appropriate solutions. Their ability to analyze and synthesize information will also be developed.

prerequisites and co-requisites

not applicable

course contents

• Importance of meetings, congresses, corporate events and incentives
• Design of corporate events and incentives taking into account the company’s vision, goals and strategies
• New formats of business events
• Overview of the key stakeholders of business events
• Importance of corporate hospitality
• Ethical aspects of business events
• Trends incl. technological developments in the industry and related opportunities and challenges

recommended or required reading

Davidson, R. (2019). Business Events. 2nd ed. London: Routledge.

assessment methods and criteria

Written exam, term paper

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

integrated course, case studies, discussion, group work, presentations

semester/trimester when the course unit is delivered


name of lecturer(s)

Dr. Susanne Gellweiler

year of study

second year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery


work placement(s)

not applicable