Sports, Culture & Event Management PT
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Introduction VWL

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

The students:
• Can address fundamental management problems from an economic perspective;
• Are able to analyze decisions under uncertainty;
• Can develop strategic decisions based on economic models;
• Can assess the impact of digital technologies and products on a company’s cost structure and formation of market forms.

The students are also able to:
• To identify the essential elements and functions of an economy and to assess them in the field of sports, culture and event management;
• Can apply basic micro- and macroeconomic tools to analyze decisions of individuals and companies in different competitive markets and analyze the results.

prerequisites and co-requisites


course contents

• Microeconomics and the behavior of managers and companies
• Price and product policy of the company
• Elementary principles of game theory
• Company organization
• Market Forms & Market Entry
• Decisions under uncertainty
• Behavioral economics
• Economy of digitization

• Economic thinking
• Fundamentals of supply and demand
• Markets and prosperity: Consumer and producer surplus and the efficiency of markets; economic policy measures and their effects
• International trade
• Important macroeconomic concepts and their measurement: BIP, inflation, unemployment

recommended or required reading

Blanchard, O. (2017): Makroökonomie. 7. Auflage. Pearson.
Mankiw, N.G. (2018): Grundzüge der Volkswirtschaftslehre. 7. Auflage. Schäffer-Poeschel.
Münter, M.T. (2018), Mikroökonomie, Wettbewerb und strategisches Verhalten. UTB GmbH
Natrop, J. (2012). Grundzüge der angewandten Mikroökonomie. Walter de Gruyter GmbH & Co KG.Deutschland GmbH.
Pindyck, R. S., & Rubinfeld, D. L. (2018). Mikroökonomie. Pearson Deutschland GmbH
Varian, H. R. (2014). Grundzüge der Mikroökonomik. Walter de Gruyter GmbH & Co KG.Deutschland GmbH.

Erweiterte Literatur:
Kahneman, D. (2012). Schnelles Denken, langsames Denken. Siedler Verlag.
Rifkin, J. (2014). Die Null-Grenzkosten-Gesellschaft: Das Internet der Dinge, kollaboratives Gemeingut und der Rückzug des Kapitalismus. Campus Verlag.
Thiel, P., & Masters, B. (2014). Zero to one: Wie Innovation unsere Gesellschaft rettet. Campus Verlag.

Betriebswirtschaftliche Forschung und Praxis (BFuP); Zeitschrift für Betriebswirtschaft (zfB); Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (ZfBF); Journal of Business and Economics (JBE); Wirtschaftswissenschaftliches Studium (WiSt); BC-Zeitschrift für Bilanzierung, Rechnungswesen und Controlling; Die Wirtschaftsprüfung (WpG); Zeitschrift Führung + Organisation (ZFO); Harvard Business Manager; Der Betriebswirt; Der Betrieb, Strategic Management Journal (SMJ)

assessment methods and criteria

Module examination - written exam

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

integrated course, case studies, discussion, group work, presentations

semester/trimester when the course unit is delivered


name of lecturer(s)

Mag. Delia Gramm

year of study

first year of studies

recommended optional program components

not applicable

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable