Facility & Real Estate Management PT
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Selected Topics Business Administration (E)

level of course unit

Consolidation

Learning outcomes of course unit

The students are able to:
• Explain the fundamentals of setting up a company
• Apply the business plan creation process
• Evaluate business plans
• Explain economic trends and correlations or changes and assess the resulting new business models
• Market a business model

prerequisites and co-requisites

Introduction to Business Administration & Economics (ECO.1)

course contents

• Fundamentals of a company with a focus on digital business models within the real estate industry
• Components of a business plan and creation of one’ s own business plan
• Business model analysis
• Fundamentals of marketing business models

recommended or required reading

• Kollmann, T., 2016. E-Entrepreneurship: Grundlagen der Unternehmensgründung in der digitalen Wirtschaft. Wiesbaden: Springer Gabler.
• Moring, A., L. Maiwald and T. Kewitz, 2018. Bits und Bricks: Digitalisierung von Geschäftsmodellen in der Immobilienbranche. Wiesbaden: Springer Gabler.
• Osterwalder, A. and Y. Pigneur, 2011. Business Model Generation: Ein Handbuch für Visionäre, Spielveränderer und Herausforderer. Frankfurt a.M.: Campus Verlag GmbH.
• Plümer, T. and M. Niemann, 2016. Existenzgründung Schritt für Schritt. 2nd edition. Wiesbaden: Springer Gabler.

assessment methods and criteria

Project

language of instruction

English

number of ECTS credits allocated

8

eLearning quota in percent

30

course-hours-per-week (chw)

4

planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered

3

name of lecturer(s)

Director of Studies

year of study

2

recommended optional program components

none

course unit code

ECO.2

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

none