29th of January – 04th of February 2015

Sustainable Urban Development – Serviced Housing

Content: Serviced housing, sustainable real estate development, market and location analysis, sustainable buildings and building services, occupant concept, aspects of economy and finance and cooperative organization structures

The 4th Facility Management & Real Estate Management WinterSchool will focus on the topic of Serviced Housing in line with the 17th FM&REM WinterCongress 2015. We offer for the participating students the opportunity to work in international teams on an interdisciplinary case study related to realistic professional practice. The students get a holistic task, which aims at the development of a mixed used area for commercial and housing property. The teams can demonstrate and improve their knowledge and skills in engineering, business, facility management, finance, architecture, hospitality management, real estate management and project management.

Case-related lectures are offered to cover possible gaps in knowledge and expertise. International lecturers and professional experts share their knowledge with the students in framework of coaching sessions, so that the students can individually request support of a specialist where needed.

Furthermore the FM&REM WinterSchool at the University of Applied Sciences Kufstein Tyrol is a terrific chance to get contacts in the whole world and for learning to work in international teams as well as to get to know the different views of the facility and real estate branch.


  • 220 Students
  • 16 Coaches
  • Lectures
  • One of 30 project teams
  • Coaching
  • Coach meeting
  • Best evaluated team
  • Best Master & video marketing team
  • Best Bachelor team


This task is a practical but nevertheless a fictional project. It’s the aim to establish an affordable, architecturally pretentious, state-of-the-art building. The particular quality of this location, meaning its access to green and recreational areas, should be taken into account regarding the project. The property should be reinterpreted and further developed.

The concept of development for pedestrial, motorized and stationary traffic is of exceptional importance in this context. The array of building must be considered for development. Mutual shadowing and sound pollution from the inside as well as the outside of facility should be avoided. This especially relates to the combination of various uses, like housing and event. The property is situated in close proximity to the University of Applied Sciences Kufstein and the city park.

The usage of the property is supposed to allow for „Sustainable Serviced Housing“. Detailed development is up to the students. A coherent concept has to be depicted.

Minimum requirement: The space allocation plan has to enable an accommodation of at least 50 persons.

In addition to the minimum requirement a widespread offer can be developed, like business, gastronomy or areas for events. On the one hand to lower living costs, on the other hand to offer new innovative approaches for the concept of “Serviced Housing”. Compact and space efficient supply of housing opens up, depending on target groups, various different planning related accesses, which feature functionality and suitability for daily use of housing space for the users as well as the room experience of the flat itself.

The provider is responsible for the assignment of 15 years and also responsible for the operation of the property. It is to be depicted, which services are included within the operation. Besides the classical fixed services (management) this can include variable, available services (postal service, catering, etc.).

Task: Market- and location analysis

The base of operations for the project is the market- and location analysis. It is the aim to deduce the appropriate future use as well as the market rent! Out of this analysis, further those uses should be treated, which are shown by the market- and location analysis. At it different uses and the argumentation for the current uses have to be represented clearly. The determination of the size of the income constitutive serves the calculation of profitability. Whereas the acceptance of the rent has a heavy influence on the return of investment and also on results of the profitability, the rent needs to be credibly ascertained and reasonably assumed. This is also applied for the risk of renting, by quoting the pre-renting-value.

The market analysis serves as valuation of demand and requirement. Based on the market analysis, it has to be apparent, why the eventual type of use depends on the demand. For example it is possible to give statistics about the demographic structure (age distribution, students, and pupils) and which requirements can be deducted out of this.

The location analysis compromises the valuation of the hard (physical) and soft (socioeconomic) location factors. Beside acquisition and interpretation of the status quo, the location analysis also has to observe the future trends.

The competition analysis consists out of the analysis of projects which are already existing, construction is in progress and projects in the planning stage. It analyses the mentioned stages referring to quantity and quality. To these belong, among location classification, also parameters like size, furniture and price.

The analysis of location and competition has to take the challenges of different types of use into account.

Deduced from the informations of the market-, location-, and competition analysis, a SWOT analysis has to be edited for the different possible types of use. Therefore the SWOT analysis has not only to be conducted for one type of use, but also it has to be conducted for a majority of possible types of uses at this location.

Task: Organisation and operating concept

The project is going to be conducted as BOT (Build, Operate and Transfer), a form of public private partnership. Concerning this a concept within the involved stakeholder and their relation towards this has to be created. Beside the organisational level also the chronological sequence has to be considered. The content is separated into two stages. In the project development the necessary steps up to the start-up have to be highlighted. The best way to do this is using a Gantt chart. Afterwards the operational phase starts, in which it is necessary to point out which sections of a special real estate can be assumed by FM. Also here the depiction from planning to implementation of the appropriate FM concept is enough. Considering that both phases are from a single source, all planning steps regarding to construction and operation have to be geared to each other.

Task: Functional planning and architecture

Starting basis is a market and location analysis, the resultant construction plan and also the designed organisation & operator concept. An essential premise for the development of the building is the analysis of all required functions (incl. opening/delivery, parking space and technical surfaces), their need for space together with their relations (inlying and external) and also the positions in the floor plan layout. In the process efficient surfaces and types of use, but also the functional architectural design have to be considered. On the basis of “form follows function” it is possible to develop the volumes and the floor plan layout. Based on this principle the development enables high user satisfaction as well as an economically and sustainably operating of the real estate. This also enables the integration of the high-quality architectural design into the townscape. The circumstances of the town planning have to be kept and are also part of the task of the concept.

The illustration of the ground floor plan as well as the regular floor plan of one floor serve for clarification of the visualised concept and also the different types of use related to the building. The ground floor plan also shows the visualised concept of the public green space. The relations between interior space and outdoor space are illustrated with a street-scape and park-scape.

The constructional standard has to be illustrated by example pictures (façade, construction materials, equipment features) to get an impression.

Deduced from the previous tasks (volumes of the building, floor plans, constructional standard (related to the type of use)) a valuation of the investing costs for construction has to be done.

Task: Functional planning and architecture

The property is going to be let for a phase of 15 years (start 2016). After the term of lease the building is going to be owned by the town Kufstein. For all dynamic calculations, based on the mixed use and comparability for discounting (term of the lease), an interest rate of 5.5% and the capitalizations (after granting the lease period) an interest rate of 7.0% has to be set. For the price developments is to set an annual inflation rate of 1.5% for all services (construction and facility services). For the price development of the energy costs has to be set with 3.0 %. The inflation rate of 1.5% applies to the rent increase per annum. The calculations are made plausible in coordination of market and location analysis, organizational & operating concept and functional planning & architecture. The cost of financing (KG 760) should not be included in the calculations. The value of the building after the period of lease has to be presented as the present cash value (at the time of 2015).

Due to the situation of the building law for 15 years, several approaches to the representation of the economy can be selected by principle.

Task: Project Presentation

The presentation has to be made on form of a poster and a video contribution. The acquired partial-information have to be printed (DIN A3) and need to get fixed to the poster until the respective deadline.
The posters have to be in form of the given structuring. The contents of the project have to be illustrated in compressed form on the poster.

Video contribution:

The video should not exceed the length of 2 minutes. The video is meant to be a marketing video for the sales presentation of the project. In no case the individual work results of the poster should be included into the video. Creativity and persuasion are key features that make a good video.

We ask you for upload of your video on in an extra upload area. Each group will get the link during the WinterSchool. For the WinterSchool documentation you have to choose 4 screenshots of your video which will tell the story of your marketing video to those who only watch the booklet.


Thursday the 29th of January 2015

08:30am – 09:15am

Registration 17th FM&REM WinterCongress 2015

09:15am – 06:45pm

17th FM&REM WinterCongress 2015


Evening Event - 17th FM&REM WinterCongress 2015

Friday the 30th of January 2015

08:30am – 12:00am

17th FM&REM WinterCongress 2015 special field trip

Lunch break

02:00pm – 03:30pm

Welcome 4th FM&REM WinterSchool

03:30pm – 06:00pm

Group working & Coaching sessions


Hand in: Market Perspective

Saturday the 31st of January 2015


Coaches Feedback: Market Perspective

09:30am – 12:00am

Group working & Coaching sessions

Lunch break

02:00pm – 06:00pm

Group working & Coaching sessions


Hand in: Operating Concept

Monday the 2nd of February 2015


Coaches Feedback: Operating Concept

09:30am – 12:00am

Group working & Coaching sessions

Lunch break

02:00pm – 06:00pm

Group working & Coaching sessions


Hand in: Functional Design & Architcetural Concept

Tuesday the 3rd of February 2015


Coaches Feedback: Functional Design & Architcetural Concept

09:30am – 12:00am

Group working & Coaching sessions

Lunch break

02:00pm – 06:00pm

Group working & Coaching sessions


Hand in: Profitability & Risk Assessment


Coaches Feedback: Profitability & Risk Assessment


Hand in: Group Picture in front of Final Poster


Hand in: Marketing Video

Wednesday the 4th of February 2015

09:30am – 11:00am

Appraisal of poster

11:00am – 12:00pm

Appraisal of promotion video

12:00pm - 01:00pm

Final Appraisal & closing session

To pass the winter school successfully, participation in all events of the FM & REM WinterSchool is mandatory, except the evening event.

Group work and teamwork are very important during this time. This requires a constant presence. Compulsory attendance begins at 29th of January 2015 at 09:15am and ends at 04th of February 2015 at 01:00pm

The final grade is composed of the attendance, the final poster project presentation and the advertisement film of the project. For recognition of 4 U.S. credits or 6 ECTS these parts have to be passed positively regarding the overall rating.

Partner Universities

  • Pratt Insitute, New York
  • InHolland, Diemen
  • Zuyd Hogeschool, Heerlen


  • Asc. Prof. (FH) Hellmut Alde, FH Kufstein Tirol
  • Sabrina Busko M.A., FH Kufstein Tirol
  • Asc. Prof. (FH) Dipl.-Ing. (FH) Robert Fröhler, FH Kufstein Tirol
  • Hans Gijsbers, University of Applied Sciences Zuyd Hogeschool, Heerlen
  • Victoria Hardy, South Seattle College
  • Asc. Prof. (FH) Dipl.-Ing. (Univ.) Christian Huber, FH Kufstein Tirol
  • Dr. Achim Johannis, VALTEQ makon GmbH, Munich
  • Fred Klammt, WinSol.org, California
  • Asc. Prof. (FH) MMag. David Koch, FH Kufstein Tirol
  • Asc. Prof. Gerald McGowan, Pratt Institute, New York
  • Marius Meys, University of Applied Sciences Zuyd Hogeschool, Heerlen
  • DI Maria Pfretschner M.A., Neue Heimat Tirol
  • Edmond P. Rondeau, AIA, CFM, IFMA Fellow
  • Asc. Prof. Audrey Schultz, Pratt Institute, New York
  • Asc. Prof. (FH) Mag (FH) Emanuel Stocker, FH Kufstein Tirol
  • Asc. Prof. Ton Vervoort MRICS, University of Applied Sciences Zuyd Hogeschool, Heerlen
  • Ing. Dirk Zonneveld MSc EMFM, University of Applied Sciences InHolland, Diemen


You can fly over the results in our FM & REM WinterSchool 2015 flipbook. Enjoy!

Contact Persons

Asc. Prof. (FH) Dipl.-Ing. Christian Huber
Studiengangsleiter Bachelor Energie- & Nachhaltigkeitsmanagement, Facility Management & Immobilienwirtschaft / Master Energie- & Nachhaltigkeitsmanagement, Facility- & Immobilienmanagement / Institut für Energie-, Facility- & Immobilienmanagement
+43 5372 71819 136
Eitzinger Sabrina
Sabrina Eitzinger, MA
Hochschullehrerin für Facility Management & Nachhaltigkeit / Institut für Energie-, Facility- & Immobilienmanagement - derzeit in Karenz
+43 5372 71819